Case Study
From a broken site and a silent CRM to a premium brand system that booked real demand in week one.
Service
Role
Results in the first week
5
Leads in week one with Manaknight
Previous agency: 1 lead in 6 months
8K
People on a working newsletter
CRM reset and booking rebuilt
8
AI videos made in the first month
Avatar setup so they do not need to film
Alliance Regenerative needed more than a prettier homepage. The old site undermined trust, the CRM was not working, booking was unreliable, and social content depended on filming that clinicians did not have time for.
We rebuilt the brand surface, fixed the systems under it, and made acquisition measurable again: website, CRM, newsletter, booking, paid paths, and an AI avatar for social so the clinic could stay visible without a constant production schedule.
Before
Broken widgets, spelling errors, empty black sections, and dense stock-photo grids. The brand looked unfinished, and conversion paths were easy to miss.
After
A premium regenerative brand: clear Men / Women paths, service systems patients can scan, and photography that sells vitality instead of stock-tile clutter.
Before, color was noise. Flat black voids, cream content bands, and photo tiles tinted teal, purple, or grey with no shared logic. The clinic looked like three different sites stitched together.
After, we locked a restrained system: deep black, clean white, and natural tones from real photography. Accent energy comes from lifestyle imagery and clear CTAs, not random overlays.
Before palette
After palette
Before, type felt default and uneven: weak headings, all-caps tile labels fighting busy photos, and body copy with no clear path to book. After, we set a bold modern sans system with decisive display weight and calm body text so Men, Women, Contact, and program names read instantly.
Before type
Musculoskeletal Therapies
Do you suffer from the following conditons?
BOOK A FREE CONSULTATION
After type
Advanced Regenerative Medicine for Better Health, Energy & Longevity
Clear paths for Men and Women. Contact Us always in reach.
Systems
The public redesign only matters if inquiries land somewhere useful. Their CRM was not working. We rebuilt the operational layer behind the brand.
CRM reset
Stabilized the stack so leads, consult requests, and follow-ups stop disappearing into broken pipelines.
Newsletter for 8,000 people
Got their newsletter live and usable for an audience of 8,000, so education and offers can reach patients who already know the clinic.
Booking system rebuilt
Re-set booking so Free Consultation and program interest convert into scheduled conversations instead of dead ends.
Clinicians should not have to block a half day of filming for every social update. We helped Alliance set up an AI avatar workflow for social media, so the brand can publish on-camera style content without constant production.
That keeps Symptoms, Programs, and Services messaging alive between visits, while the team stays focused on care. In the first month they shipped 8 AI videos from that system.
